[P701.Ebook] PDF Ebook Advertising Concept Book (Second Edition), by Pete Barry

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Advertising Concept Book (Second Edition), by Pete Barry

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In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

This edition includes a substantially revised and expanded chapter on interactive advertising. 

Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition - also reinforce the book's core lesson: that a great idea will last forever.

• Sales Rank: #71904 in Books
• Brand: Barry, Pete
• Published on: 2012-07-01
• Original language: English
• Number of items: 1
• Dimensions: 9.50" h x 1.20" w x 8.00" l, 2.30 pounds
• Binding: Paperback
• 296 pages

Features

• Used Book in Good Condition

Review
"Sound advice for advertising creatives." (Communication Arts)

"The book supports our school's philosophy: have a great concept before you run to the computer." (Maria Scileppi, Associate Director, Chicago Portfolio School)

"A solid, fun, informative read." (CMYK Magazine)

"Invaluable advice." (Creative Review) 

The book supports our school's philosophy: have a great concept before you run to the computer. --Maria Scileppi, Associate Director, Chicago Portfolio School

“You won’t find this much content and design analysis and detail in one volume anywhere else. . . . Each page is a visual treat.” (CM/Content Marketing Institute)

From the Publisher
An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.

From the Back Cover
An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.

Most helpful customer reviews

32 of 36 people found the following review helpful.
Looks great
By Book Lover
The point of this book is that the concept is king. Focus on great ideas, and only then should you focus on crafting them with whatever tools you need - PhotoShop, InDesign, and so on. To illustrate (excuse the pun) the point, every single ad in the book has been done as a pencil sketch (or comp, or scamp, or rough, depending on your preferred terminology). These sketches alone are beautifully done. They cover many of the most famous ads of all time, and they do make their point well: the great ideas shine through.

The book is broken up into expected sections: Print, TV, Taglines, Strategy and Ideas, Integrated, and so on. There is detailed coverage of different types of strategy, a series of `tools' to help generate ideas, and lots and lots of examples - including some (often very good) from Barry's own students. The author makes some very good distinctions. For example, many advertising teachers insist that students avoid puns. Barry draws the distinction between various types of headline that use bad puns and other headlines - many of them classic ads - that use strong double-meanings. As I think George Felton says in his great book (Advertising: Concept and Copy), "It's got to cut both ways" - in other words, both meanings need to work. Anyway, it's a worthwhile discussion.

Barry clearly has a lot of experience both in agencies and in teaching. Sometimes he over-explains the point, but I actually don't mind this because at least it means it's well understood.

There's a lot that you'd find in other good advertising books, like "Hey Whipple" and "Advertising: Concept and Copy" but there's enough new material to make it worth adding to your library. I've been getting an enormous amount from it already.

9 of 9 people found the following review helpful.
A must for any ad student
By Fitz
This covers it all, in a way I've never seen before. As a graduate of one of the world's best graduate programs for advertising, I couldn't help but notice a good piece of my education could have been skipped if I'd read this earlier. It's my bible; I still reference it though I work at a top agency in NYC. Gold.

7 of 7 people found the following review helpful.
So much to learn
By Esther
This the the advertising bible. If all advertising followed what is written in this book, it would be a better place with less "IN YOUR FACE" advertising. It would create a world of more thought provoking and relationship based branding influence.

It reminds you that advertising starts at the concept and is an art that you have to slowly build and perfect.
Thank you Pete, I see my job in a different light.

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[W888.Ebook] Ebook Download Indochine Style, by Barbara Walker

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Inspired by Indian, Chinese and French traditions, Indochine Style takes you into the heart of this exciting and eclectic world. The book is a visual spectacle with over 300 stunning colours photographs that celebrate the best of Vietnamese and Laotian architecture, interiors and crafts. From resorts to villas, from the nostalgic to the modern, Barbara Walker, shares her insights on the intriguing and beautiful world of Indochine Style.

• Sales Rank: #3257270 in Books
• Brand: Brand: Marshall Cavendish Corp/Ccb
• Published on: 2009-04-01
• Original language: English
• Number of items: 1
• Dimensions: .90" h x 10.00" w x 9.90" l, 3.25 pounds
• Binding: Hardcover
• 250 pages

Features

• Used Book in Good Condition

About the Author
Barbara Walker first visited Bali in 1988 intending to stay for only a few days. She never expected to be so completely taken by the Balinese people, the spirituality of their lives and the overwhelming beauty of their lush and verdant landscape. And now, after 17 years, her admiration for the Balinese people and enthusiasm for the island continues to grow. Barbara is an experienced architectural-interior designer and colour stylist and is also the author of the bestselling Bali Style, first published in 1995 and now into its seventh reprint. She is currently working on a series of books on Indochine architecture, interiors and food.

Jay Graham photographs for commercial and editorial clients in the US and internationally. Among his most recent books is Bouquets, written by Marsha Heckman. His photographs will again be seen in an upcoming series of books on Indochine style, architecture and food. Jay Graham lives in northern California with his wife and three children and loves to travel the world, whether for pleasure or on assignment. His connection to Bali is long-standing one, and one he hopes will continue always.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Wonderful book
By Tamara Tennant
It's an interesting and beautiful book with much design and content about the area and a wonderful explanation of the history.

6 of 6 people found the following review helpful.
Sumptious and Chic
By Anon
A fascinating look at the unsung beauty of design which eminated from the fusion of the sophistication and craftsmanship of the colonial French with the rich cultural heritage and materials of Vietnam. Wonderfully atmospheric photos and well-chosen locales capture a sense of place. Based on this book, I've booked my flight!

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[E231.Ebook] Ebook Free Emotional First Aid: Healing Rejection, Guilt, Failure, and Other Everyday Hurts, by Guy Winch Ph.D.

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Heal small emotional injuries before they become big ones.
 
We all sustain emotional wounds. Failure, guilt, rejection, and loss are as much a part of life as the occasional scraped elbow. But while we typically bandage a cut or ice a sprained ankle, our first aid kit for emotional injuries is not just understocked—it’s nonexistent.

Fortunately, there is such a thing as mental first aid for battered emotions. Drawing on the latest scientific research and using real-life examples, practicing psychologist Guy Winch, Ph.D. offers specific step-by-step treatments that are fast, simple, and effective. Prescriptive and unique, Emotional First Aid is essential reading for anyone looking to become more resilient, build self-esteem, and let go of the hurts and hang-ups that are holding them back.

• Sales Rank: #26490 in Books
• Published on: 2014-07-29
• Released on: 2014-07-29
• Original language: English
• Number of items: 1
• Dimensions: 7.96" h x .65" w x 5.26" l, .51 pounds
• Binding: Paperback
• 304 pages

Review
“Dr. Guy Winch’s practical, clever and clear-headed book offers proven remedies for the myriad pains of daily life. Timely application will prevent small and medium-size emotional ills from becoming bigger ones—and that’s just what the psychotherapist ordered.”
—Jeanne Safer, PhD, author of Cain’s Legacy: Liberating Siblings from a Lifetime of Rage, Shame, Secrecy, and Regret

"The advice Winch offers in this refreshingly useful book is both practical and practicable -- down-to-earth techniques that really can bring relief when things feel like they're falling apart."
—Anneli Rufus, author of The Big Book of Low Self-Esteem

About the Author
Guy Winch is a psychologist with a private practice in Manhattan as well as an amateur stand-up comedian.

Most helpful customer reviews

224 of 227 people found the following review helpful.
First aid for the psyche
By Deb
As a therapist, I'm constantly looking out for helpful resources for clients. This book has quickly been added to my list. It so clearly explores the seven most common--and inevitable, if you're human!--psychological injuries and then provides specific "first aid" treatments for each:

1. Rejection--The emotional cuts and scrapes of daily life
Description:
Rejections can inflict four distinct emotional wounds, each of which might require some from of emotional first aid: lingering visceral pain, anger and aggressive urges, harm to self-esteem, and damage to feeling that we belong. (p. 17)
Treatments:
* Argue with self-criticism
* Revive your self-worth
* Replenish feelings of social connection
* Desensitize yourself

2. Loneliness--Relationship muscle weakens
Description:
Loneliness makes us constantly on guard, prepared for the disappointment and rejection we are sure will come. As a result, we miss opportunities to make social connections and behave in ways that push others away. (p. 53)
Treatments:
* Remove your negatively tinted glasses
* Identify your self-defeating behaviors
* Take on the other person's perspective
* Deepen your emotional bonds
* Create opportunities for social connection
* Adopt a best friend

3. Loss and Trauma--Walking on broken bones
Description:
Loss and trauma create four psychological wounds. They cause overwhelming emotional pain, they undermine our basic sense of identity and the roles we play in life, they destabilize our belief systems and our understanding of the world, and they challenge our ability to remain present and engaged in our most important relationships. (p. 85)
Treatments:
* Soothe your emotional pain your way
* Recover lost aspects of your self
* Find meaning in tragedy

4. Guilt--The poison in our system
Description:
Guilt usually serves an important function by alerting us to when we might have harmed another person or when any actions we're considering might do so. However, if our offense is serious or if we've already made significant efforts to apologize to a person we harmed or atone for our actions in other ways and our guilt remains excessive, or if we suffer from substantial survivor guilt, or separation and disloyalty guilt, emotional first aid is indeed necessary. (p. 119)
Treatments:
* Learn the recipe for an effective apology
* Forgive yourself
* Reengage in life

5. Rumination--Picking at emotional scabs
Description:
In order to break the self-reinforcing nature of ruminative thoughts and allow our wounds to heal, we must interrupt the cycle of rumination once it gets triggered, and we should weaken the urge to ruminate at the source by diminishing the intensity of the feelings that fuel it. We must also make efforts to monitor our relationships and to ease the emotional burden we might be placing on loved ones. (p. 154)
Treatments:
* Change your perspective
* Reframe the anger
* Go easy on your friends

6. Failure--Emotional chest colds become psychological pneumonias
Description:
When we fail repeatedly or when we respond to failures in ways that set back our confidence, our self-esteem, and our chances of future success, we run the risk of allowing our emotional chest cold to turn into psychological pneumonia. Because much of the anxiety associated with failures can build upon itself, it is best to be prudent and apply psychological first aid treatment as soon as possible after meaningful or bothersome failures occur. (p. 189)
Treatments:
* Get support and get real
* Focus on factors in your control
* Take responsibility and own the fear
* Distract yourself from performance pressure distractions

7. Low Self-Esteem--Weak emotional immune systems
Description:
Having low self-esteem weakens our emotional immune systems and inflicts three kinds of psychological wounds: it makes us more vulnerable to psychological injuries, it makes us dismissive of positive feedback and resistant to emotional nutrients, and it makes us feel unassertive and disempowered. (p. 232)
Treatments:
* Adopt self-compassion and silence the critical voices in your head
* Identify your strengths and affirm them
* Increase your tolerance for compliments
* Increase your personal empowerment
* Improve your self-control

Think of this book as first aid for the psyche. And, use as needed until symptoms subside.

23 of 23 people found the following review helpful.
Practical and completely achievable advice for handling emotional injuries
By lortz
I love how this book 1) acknowledges that we need to address our emotional wounds with they happen and 2) uses practical examples and gives tangible step-by-step instructions to help deal with emotional injuries. It's not another book that leaves you with a stack of ways you *should* think and *should* react. Instead, you give it a read to learn the science -- then keep it handy (like a medicine cabinet) for when an injury happens. I've read somewhere around 10 books in this genre and this one by far stands out as the most practical and achievable guide to emotional health.

3 of 3 people found the following review helpful.
A significant book, provides actionable tips and contributes to de-stigmatizing psychological challenges
By Alice
I became curious about Dr. Winch's work after hearing his TED talk, where he spoke with passion and compassion about his vision for a future where people know as much about tending to their emotional and mental health as to their physical health. The world presents more complex (and interesting) challenges today than ever before. The more we can acknowledge the universality of psychological challenges such as rejections, failures and loneliness, the better we can find ways to manage them together.

As someone who appreciates learning materials that are easy to apply and reuse, I love the book for its structured, clear and actionable content. Dr. Winch effectively uses anecdotes from his practice to illustrate how to apply the various techniques.

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[V106.Ebook] Free PDF Kierkegaard's Critique of Christian Nationalism (Oxford Theology and Religion Monographs), by Stephen Backhouse

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'Christian nationalism' refers to the set of ideas in which belief in the development and superiority of one's national group is combined with, or underwritten by, Christian theology and practice. A critique of Christian nationalism is implicit throughout the thought of Soren Kierkegaard, an analysis inseparable from his wider aim of reintroducing Christianity into Christendom.

Stephen Backhouse examines the nationalist theologies of Kierkegaard's contemporaries H.L. Martensen and N.F.S. Grundtvig, to show how Kierkegaard's thought developed in response to the writings of these important cultural leaders of the day. Kierkegaard's response formed the backbone of his own philosophical and theological project, namely his attempt to form authentic Christian individuals through the use of 'the moment', 'the leap' and 'contemporaneity'.

This study brings Kierkegaard's critique of Christian nationalism into conversation with current political science theories of religious nationalism and reflects on the implications of Kierkegaard's radical approach. While the critique is unsettling to politicians and church leaders alike, nevertheless there is much to commend it to the reality of modern religious and social life. As a theological thinker keenly aware of the unique problems posed by Christendom, Kierkegaard's critique is timely for any Christian culture that is tempted to confuse its faith with patriotism or national affiliation.

• Sales Rank: #1602119 in Books
• Published on: 2011-09-02
• Original language: English
• Number of items: 1
• Dimensions: 6.40" h x 1.00" w x 9.30" l, 1.14 pounds
• Binding: Hardcover
• 272 pages

Review
Backhouse provides a well-researched and insightful commentary on key aspects of Kierkegaard's thought in order to indicate some potential contributions to political theology. This is a welcome achievement that will hopefully pave the way for more of its kind. Joshua R. Furnal, Theology an excellent introduction to Kierkegaard's thought, and a worthwhile addition to scholarship on an enduring figure. Gary Slater, Expository Times

About the Author

Stephen Backhouse is theTutor in Social and Political Theology for St Mellitus College, London. Originally from Canada, he has studied and worked at the Universities of McGill and Oxford. He is the author of a number of books and articles in the areas of history, politics and theology.

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Fascism has been described as 'the major political innovation of the 20th century, and the source of much of its pain.' Brutal, repressive, and, in some cases, totalitarian, the fascist and authoritarian regimes of the early 20th century, in Europe and beyond, sought to create revolutionary new orders that crushed their opponents. A central component of such regimes' exertion of control was criminal law, a focal point and key instrument of state punitive and repressive power. This collection brings together a range of original essays by international experts to explore questions of criminal law under Italian fascism and other similar regimes, including Franco's Spain and inter-war Romania and Japan. Addressing issues of substantive criminal law, the form and function of criminal justice institutions, and the role and perception of criminal law in processes of transition, the book casts new light on fascism's criminal legal history, as well as related questions of theoretical interpretation and historiography. At the heart of the book is the problematic issue of continuity and similarity among fascist systems and preceding, contemporaneous, and subsequent legal orders, an issue that goes to the heart of fascist regimes' historical identity and the complex relationship between them and the legal orders constructed in their aftermath. [Subject: Criminal Law, Legal History, Comparative Law]

• Sales Rank: #3755476 in Books
• Published on: 2015-02-19
• Original language: English
• Number of items: 1
• Dimensions: 9.20" h x .90" w x 6.10" l, .0 pounds
• Binding: Hardcover
• 234 pages

Review
This collection of essays addresses different aspects of criminal law in some of the political regimes that took power after the First World War, loosely referred to as as 'fascist' -- Tiago Pires Marquez British Journal of Criminology Advance Access

About the Author
Stephen Skinner is a Senior Lecturer in Law at the University of Exeter.

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Perry Stone's most important prophetic book yet.

If you look throughout the pages of history, you can see patterns and rhythms that have guided important events since biblical times. Sometimes these events flow in cyclical patterns and illumination for the future is encoded in them. Through divine wisdom we can imagine the future and see what is coming based on what has occurred. In this dynamic exposé Stone taps into many of these patterns, providing a clear, biblical explanation of how they work and what it means for America, the future, and for you. You will discover:
Three way of counting time in God's cosmic calendar
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• Sales Rank: #76303 in Books
• Brand: Charisma Media Company
• Published on: 2015-01-16
• Released on: 2015-01-06
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .69" w x 6.00" l, 1.00 pounds
• Binding: Paperback
• 272 pages

About the Author
Perry Stone directs one of America's fastest-growing ministries Voice of Evangelism. From its 70,000-square-foot International Ministry Center, Voice of Evangelism is striving to reach the world with the gospel of Christ through revivals, television, audio/video media, printed material, and missionary sponsorship. Perry has authored more than forty books and booklets and produced more than one hundred videos and DVDs and hundreds of audio teaching album series. Manna-Fest, a weekly television program, can be seen nationally and internationally via cable and satellite systems around the world.

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16 of 17 people found the following review helpful.
Packed with information and prophecy!
By Mary C
Perry Stone is amazing! He puts together Scripture and patterns like no one else. Everything in this book has been researched and has footnotes. There is so much information about patterns in America and end time prophecy! You can read it straight through, or pick and choose chapters. But this is a book that you will read several times and go back to again and again. Highly recommended!!

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A Must Read!
By Cheryl
This is a MUST read for all Christians and those seeking to know where America is heading according to God' s Word. Time is short- Wake Up America...

13 of 14 people found the following review helpful.
Best book written in years!!
By Jeannine
Without a doubt the best prophetic book written in the past several years. Every chapter is detailed and eye opening. Perry once again goes above and beyond to produce a writing that will inform, alert and teach the reader fresh insight. Everyone must reads this! Stunning information.

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NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value–this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

 

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• Sales Rank: #400255 in Books
• Published on: 2016-03-12
• Original language: English
• Number of items: 1
• Dimensions: 10.80" h x 1.60" w x 8.50" l, .0 pounds
• Binding: Loose Leaf
• 938 pages

About the Author
Michael Sullivan, Emeritus Professor of Mathematics at Chicago State University, received a Ph.D. in mathematics from the Illinois Institute of Technology. Before retiring, Mike taught at Chicago State for 35 years, where he honed an approach to teaching and writing that forms the foundation for his textbooks. Mike has been writing for over 35 years and currently has fifteen books in print. His books have been awarded both Texty and McGuffey awards from TAA.
Mike is a member of both the American Mathematical Society and the Mathematical Association of America and the Text and Academic Authors Association, and received the TAA Lifetime Achievement Award in 2007. His influence in the field of mathematics extends to his four children: Kathleen, who teaches college mathematics; Michael III, who also teaches college mathematics, and who is his coauthor on two precalculus series; Dan, who is a sales director for a college textbook publishing company; and Colleen, who teaches middle-school and secondary school mathematics. Twelve grandchildren round out the family.

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0 of 0 people found the following review helpful.
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By ken metcalfe
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Learning to program is one of the most rewarding experiences you can have in the world of computers! Instead of just using programs written by others, you can start to write your own programs. Many people realize that the easiest way to learn is by seeing and doing. Introduction to C# takes this easy to follow approach, with lots of opportunity to practice, plenty of pictures to verify your work, easy to follow explanations, and plenty of sample code to examine. In no time at all, you can start writing simple programs of your own design, using one of the most vibrant and popular languages of today, C#. To save you time, all of the code presented in the book (both in the chapters and for the challenges), can be downloaded from the Joes2Pros website!

• Sales Rank: #304792 in eBooks
• Published on: 2011-01-17
• Released on: 2011-01-17
• Format: Kindle eBook

Most helpful customer reviews

23 of 24 people found the following review helpful.
A Great Introduction to C#
By Braz24
I think this book does a great job of introducing the basics of the C# programming language. I read the book cover to cover and did all the exercises and even created a few of my own. I feel pretty good about basic OOP concepts now. Mr. Bako seems to have a way with making those concepts simple, relatively straight forward and I no longer feel that I'm on shaky ground with OOP at this level of depth.

The book introduces C# using the console window and does not teach the .NET Framework. I think this is a logical progression in C# and you'll be glad you finished the book. I'm guessing that (.NET) may come in the next book that Mr. Bako writes for C#. Honestly, I can hardly wait for it. When will that book get written and published? That's hard to tell.

I highly recommend this book as an introduction to the language. You'll get your feet wet with C# and you'll make sense of the language to where you won't be lost when it comes to incorporating the .NET Framework later. If you already program in another language, you'll whiz right through this book. If you're new to programming period, you won't get lost and you'll feel much more confident in using your new skills. You'll gain that confidence if you make sure that you do all the exercises in the book. They're not hard and they get you thinking. Definitely worth the time it takes to do them.

Here's hoping Mr. Bako writes the intermediate level C# book soon. I haven't seen anything showing that it is in the works. Only a comment or so written in the book. I'm currently working on the .NET framwork with C#. Call it impatience, but I need to keep going with the language.

The book does a great job of teaching the very basics of C#. If you're on the fence about getting it, don't hesitate and go for it! The price is right and it's not a 1000 page tome to muddle through either.

12 of 12 people found the following review helpful.
Another great Joes2Pros book
By L. B.
I own 3 other Joes2Pros books on SQL, and when I saw there is another Joes2Pros book out, I didn't have to think twice to purchase this new C# book. I've had such great experiences with Joes2Pros books, I am basically waiting for each one as soon as it is fresh off the press. I was new to SQL, and when I finished the 3 Joes2Pros SQL books, I feel like a Pro. C# is widely used in the tech job market, and by the time I was done, this regular Joe truly feels like a Pro. This book is written in a very clear way, and really helps you understand the C# language. I love all the Joes2Pros books, I strongly recommend this book to anyone who wants to clearly understand C#, and actually have fun and enjoys it while learning.

7 of 7 people found the following review helpful.
Joes2Pros saved my life
By rob50ert
I was attending a college class on C# programming in the .net environment and the instructor was teaching theory and then not letting us learn how to program. I was in big trouble, and was way behind. A fellow classmate suggested the Joes2pros book on c#, so I got it.

What an incredible difference. It literally opened my eyes to what I was trying to learn. Every chapter was well paced and well thought out. There were plenty of opportunities to code and to learn new skills. and each chapter's skills were building all the way through the book. I cannot wait for the next book in the series. I cannot recommend the Joes2pros series enough. Fantastic.

Rob50ert

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[G436.Ebook] Free Ebook Edexcel A Level Chemistry Student Book 1, by Graham Curtis, Andrew Hunt, Graham Hill

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Edexcel A Level Chemistry Student Book 1, by Graham Curtis, Andrew Hunt, Graham Hill

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Endorsed by Edexcel Develop and assess your students' knowledge and mathematical skills throughout A Level with worked examples, practical assessment guidance and differentiated end of topic questions with this Edexcel Year 1 student book - Identifies the level of your students' understanding with diagnostic questions and a summary of prior knowledge at the start of the Year 1 Student Book - Provides support for all 16 required practicals with various activities and questions, along with a 'Practical' chapter covering procedural understanding and key ideas related to measurement - Mathematical skills are integrated throughout with plenty of worked examples, including notes on methods to help explain the strategies for solving each type of problem - Offers plenty of practice with Test Yourself Questions to help students assess their understanding and measure progress - Encourages further reading and study with short passages of extension material - Develops understanding with free online access to Test yourself Answers, an Extended Glossary, Learning Outcomes and Topic Summaries Edexcel A level Chemistry Year 1 Student Book includes AS level.

• Sales Rank: #6072147 in Books
• Published on: 2015-04-30
• Dimensions: 10.91" h x .55" w x 8.43" l, 2.20 pounds
• Binding: Paperback
• 320 pages

Review
Its a great book, with enough explanations and solved practice problems. The exam style questions at the end of unit are organized in increasing order of difficulty. -- Mrs Sara George Abigail Lambert

About the Author
Andrew Hunt is an experienced teacher, examiner and author. He has taken a leading role in the Nuffield Chemistry, Twenty First Century Science and Science in Society projects. He taught advanced chemistry course in schools for 20 years and has written a variety of successful chemistry textbooks including an AS and A2 textbook/CD-ROM series. In 1988 I was awarded the Royal Society of Chemistry Award in Chemical Education. I was a founder member and director of the Association for Science Education's SATIS project to promoted the public understanding of science through the school curriculum. This interest continues with the development of a new AS course called 'Science for Public Understanding'. I am also part of the management team for another ASE project called Science across the World which creates opportunities for students in schools all over the world to explore issues related to science in society and then exchange their findings with students in other countries by fax or e-mail.

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Edexcel A Level Chemistry Student Book 1, by Graham Curtis, Andrew Hunt, Graham Hill PDF
Edexcel A Level Chemistry Student Book 1, by Graham Curtis, Andrew Hunt, Graham Hill EPub
Edexcel A Level Chemistry Student Book 1, by Graham Curtis, Andrew Hunt, Graham Hill Doc
Edexcel A Level Chemistry Student Book 1, by Graham Curtis, Andrew Hunt, Graham Hill iBooks
Edexcel A Level Chemistry Student Book 1, by Graham Curtis, Andrew Hunt, Graham Hill rtf
Edexcel A Level Chemistry Student Book 1, by Graham Curtis, Andrew Hunt, Graham Hill Mobipocket
Edexcel A Level Chemistry Student Book 1, by Graham Curtis, Andrew Hunt, Graham Hill Kindle

Edexcel A Level Chemistry Student Book 1, by Graham Curtis, Andrew Hunt, Graham Hill PDF

Edexcel A Level Chemistry Student Book 1, by Graham Curtis, Andrew Hunt, Graham Hill PDF

Edexcel A Level Chemistry Student Book 1, by Graham Curtis, Andrew Hunt, Graham Hill PDF

Edexcel A Level Chemistry Student Book 1, by Graham Curtis, Andrew Hunt, Graham Hill PDF